Knowledge is power and knowing your customer is one of the most important goals in being able to communicate with them effectively. If...

Public relations shouldn’t be a short-term investment. Achieving long-term awareness and success using PR is not a sprint. Yes, you can...

Have you ever looked at your competitor’s Facebook or Instagram page and wondered, “Why does everyone like their posts and not mine?” or...

Sponsorship can often be overlooked or dismissed but it can, and should, be a key part of your marketing strategy. Sponsorships help your...

Are you looking for ways to get ahead of your competitors? Perhaps you are frustrated that they are regularly featured in the media and...

No matter the size of your company, seeking help from a PR consultancy to help reach your goals is a great idea. One of the most frequent...

Twitter describes itself as, ‘what’s happening in the world and what people are talking about right now’. The social media platform...

In last week’s blog (https://www.profilerpr.com.au/post/how-to-use-instagram-for-business-growth) we gave you some tips on how to get up...

In 2020 Instagram celebrates its 10 year anniversary and is the go-to place for hundreds of millions of people to share their photos,...

Facebook is fast becoming one of the most powerful online PR tools. It is the third-most visited site* outranked only by Google and...

What is an Op-Ed you say? An Op-ed (just an abbreviated from "opposite the editorial page") is an opinion piece that appears on a page...

LinkedIn professes that it is the world’s largest professional network with over 706+ million users in more than 200 countries and...

If you’re a small business or a start-up, you may be keen to score yourself some media coverage to boost your brand awareness and sales....

So, you’ve got a story, you’ve written a great press release, and now it’s time to pitch it to get your story covered in the media - but...

We often get asked, ‘why do I need a Public Relations (PR) Consultant if I already employ a Marketing Manager?’ Both PR and marketing...

As the saying goes, “Failing to plan is planning to fail.” If a media interview is worth doing, it’s worth doing properly and the key to...

So you’ve done it – you’ve signed numerous sponsors for your next event! That’s great, but now you might be wondering just how to create...

Sponsorship is increasingly popular among businesses that want to grow their profile and reach with new audiences. Why? Sponsorships help...

Especially as we come out of COVID, event organisers and marketing managers looking for sponsorship more than ever need to be aware of...

Every industry has its terminology and public relations or PR) is no exception. Over time it has acquired its own business practices and...